Tag Archives: USPS

The 21st Century U.S. Postal Service has not yet arrived

Managing complex print and mail projects was something I did for nearly thirty years. A large aspect of those thirty years was spent figuring out how to minimize the cost of postal mail. On a project-by-project basis postage often was … Continue reading

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I’m a new mover yet marketers are ignoring me

Having been in the direct marketing business for more than twenty five years I (like nearly all of my colleagues), am all too familiar with new mover data and its value to marketers. For those unfamiliar with direct marketing – … Continue reading

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Promotional and direct mail advertising – only for expensive products and services?

The United States Postal Service (USPS) actually has a magazine it puts out somewhat regularly called Deliver. I don’t know if they give themselves a discount on their periodical rate. Quite often there are articles regarding the viability of mail; … Continue reading

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