Category Archives: Advertising to Millenials

Gap learns a few things from Zara – me too

Posted on December 1, 2016 by markkolier

I read a very interesting article in this week’s Wall Street Journal – As Gap Struggles, Its Analytical CEO Prizes Data Over Design Khadeeja Safdar’s November 28th WSJ article: I was quite surprised to learn that in terms of market … Continue reading →

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How will you market your product on Snapchat?

Posted on March 31, 2016 by markkolier

To be considered a good marketer, it’s well known that one needs to be aware of all the relevant tools that are available. In being a resource for clients how can you make recommendations on strategic marketing approaches if you … Continue reading →

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Change takes longer than people wish but it does happen

Posted on December 17, 2015 by markkolier

The news this week came out that cigarette smoking among American high school students has dropped again. That’s of course really good news for the general health of Americans. From a December 16th article in the Wall Street Journal: “Daily cigarette … Continue reading →

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What if accessing the Web was completely a VR experience?

Posted on October 15, 2015 by markkolier

Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Consumer Behavior, Internet Shopping, Marketing stuff | Tagged , , , | Leave a comment

Don’t think millennials watch TV commercials? Think again

Posted on March 5, 2015 by markkolier

Are millennials watching television commercials?  My informal survey of millennials (a small sample of less than 10) provided a takeaway that millennials DO watch television commercials.  Sort of.  As we know millennials are the ultimate mult-taskers.  Texting, tweeting, and many … Continue reading →

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The Super Bowl XLIX ads that weren’t shown

Posted on February 5, 2015 by markkolier

The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , | 2 Comments

Five reasons a football tailgate is all about social networking

Posted on October 30, 2014 by markkolier

Because I am an American I watch football.  Some days I watch too much football.  Well almost.  Yet like most football watching fans I don’t attend many games in person.  There are obvious reasons for that – expense being a … Continue reading →

Posted in 50+ market, Advertising to Millenials, Community, Consumer Behavior, Sports Marketing | Tagged , , , , , | 1 Comment

Amazon gets a Twitch and likes it

Posted on September 4, 2014 by markkolier

The news that Amazon purchased Twitch.tv for nearly a billion dollars last week is now in the category of old news.  It was Amazon’s second largest purchase ever (bonus points if you can recall the largest which was only for … Continue reading →

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Does the definition of Native Content mean not being sure if it’s paid media?

Posted on March 25, 2014 by markkolier

My local paper The Norwalk Hour is a small circulation daily newspaper that has an improving if not lightly-used website.   The Hour prints a paper each and every day.   It’s a light and quick read and I normally do not … Continue reading →

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Advertising print and mail – the incredible shrinking channel

Posted on September 26, 2013 by markkolier

I spent more than twenty-eight years working on print and mail (and inserted) projects.   In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper.  While I don’t … Continue reading →

Posted in Advertising, Advertising to Millenials, Best business practices, Direct Mail, Direct marketing, Printing & Mailing | Tagged , , , , | Leave a comment