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Category Archives: Advertising to Millenials
Gap learns a few things from Zara – me too
I read a very interesting article in this week’s Wall Street Journal – As Gap Struggles, Its Analytical CEO Prizes Data Over Design Khadeeja Safdar’s November 28th WSJ article: I was quite surprised to learn that in terms of market … Continue reading
Posted in Advertising, Advertising to Millenials, Brand Advertising, Retail marketing
Tagged Art Peck, Gap, Gap TV ads, Inditex SA, Mickey Drexler, Uniqlo, Zara
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How will you market your product on Snapchat?
To be considered a good marketer, it’s well known that one needs to be aware of all the relevant tools that are available. In being a resource for clients how can you make recommendations on strategic marketing approaches if you … Continue reading
Posted in Advertising to Millenials
Tagged Snapchat Advertising, Social media advertising
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Change takes longer than people wish but it does happen
The news this week came out that cigarette smoking among American high school students has dropped again. That’s of course really good news for the general health of Americans. From a December 16th article in the Wall Street Journal: “Daily cigarette … Continue reading
What if accessing the Web was completely a VR experience?
Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading
Don’t think millennials watch TV commercials? Think again
Are millennials watching television commercials? My informal survey of millennials (a small sample of less than 10) provided a takeaway that millennials DO watch television commercials. Sort of. As we know millennials are the ultimate mult-taskers. Texting, tweeting, and many … Continue reading
Posted in Advertising, Advertising to Millenials, Consumer Behavior, Television advertising
Tagged Generation Z definition, Millennial definition, Millennial watching television, Millennials watching television commercials, social networking while watching television, Texting and watching television, who is watching television commercials
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The Super Bowl XLIX ads that weren’t shown
The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading
Five reasons a football tailgate is all about social networking
Because I am an American I watch football. Some days I watch too much football. Well almost. Yet like most football watching fans I don’t attend many games in person. There are obvious reasons for that – expense being a … Continue reading
Amazon gets a Twitch and likes it
The news that Amazon purchased Twitch.tv for nearly a billion dollars last week is now in the category of old news. It was Amazon’s second largest purchase ever (bonus points if you can recall the largest which was only for … Continue reading
Does the definition of Native Content mean not being sure if it’s paid media?
My local paper The Norwalk Hour is a small circulation daily newspaper that has an improving if not lightly-used website. The Hour prints a paper each and every day. It’s a light and quick read and I normally do not … Continue reading
Advertising print and mail – the incredible shrinking channel
I spent more than twenty-eight years working on print and mail (and inserted) projects. In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper. While I don’t … Continue reading
The Way I See It - Mark Kolier 