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Category Archives: Email marketing
Customer acquisition via email is a tricky business. In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve. (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading
I’ve attended countless editions of direct marketing shows over the years. For many years the spring show in New York City was called Direct Marketing Days. (Actually it was originally Direct Marketing Day). Way back in the 1980’s and 1990’s … Continue reading
I have had a number of conversations as of late with people that either run companies or who are responsible for overall company performance including driving sales. Without fail our conversations always touch on email marketing as a customer acquisition … Continue reading
I have upon multiple occasions blogged about best practices as they relate to email marketing. http://wp.me/pn6jX-rw. In general email communications have improved as the channel has matured. Considering how customers and marketers interact with email, having an effective email communication strategy … Continue reading
Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading