Category Archives: Email marketing

Funnel marketing and low-cost distribution has created message assault!

Posted on February 17, 2021 by markkolier

As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior.  When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading →

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Electronic delivery might be too inexpensive

Posted on August 15, 2019 by markkolier

At the beginning (way back in the 1990’s), when people began to access the World Wide Web, many services were ‘FREE’.   Different industries were impacted to varying degrees. Publishers of printed materials like newspapers and magazines can tell you all … Continue reading →

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Money right under your nose – your business data assets are valuable to other marketers

Posted on July 2, 2014 by markkolier

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading →

Posted in Advertising, Best business practices, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , | Leave a comment

Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

The most expensive marketing is the marketing that does not work

Posted on April 14, 2014 by markkolier

I have had a number of conversations as of late with people that either run companies or who are responsible for overall company performance including driving sales.   Without fail our conversations always touch on email marketing as a customer acquisition … Continue reading →

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Charles Schwab email to customers is not bad but could be so much better

Posted on August 19, 2013 by markkolier

I have upon multiple occasions blogged about best practices as they relate to email marketing.  http://wp.me/pn6jX-rw.   In general email communications have improved as the channel has matured.   Considering how customers and marketers interact with email, having an effective email communication strategy … Continue reading →

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Hey Proflowers – no thanks for the reminder

Posted on April 20, 2012 by markkolier

Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading →

Posted in Advertising, Best business practices, Communication, Customer Experiences, Email marketing, Marketing stuff, Personal Privacy | Tagged , , , | 4 Comments