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Tag Archives: Email messaging
Funnel marketing and low-cost distribution has created message assault!
As a longtime direct response marketer, I’ve often employed regression analysis in order to better understand prospect and customer behavior. When printed magazines were in their heyday and reader renewal subscriptions were a lifeblood to advertising revenue, regression analysis allowed … Continue reading
Posted in Email marketing, Marketing stuff Tagged Email messaging, Funnel marketing, LinkedIn Messaging Leave a comment
Charles Schwab email to customers is not bad but could be so much better
I have upon multiple occasions blogged about best practices as they relate to email marketing. http://wp.me/pn6jX-rw. In general email communications have improved as the channel has matured. Considering how customers and marketers interact with email, having an effective email communication strategy … Continue reading