Tag Archives: bad email marketing

Hey Proflowers – no thanks for the reminder

Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading

Posted in Advertising, Best business practices, Communication, Customer Experiences, Email marketing, Marketing stuff, Personal Privacy | Tagged , , , | 4 Comments

A great example of good email marketing communication that was really bad

Our team does advise companies on best practices when it comes to creating and sending email messages. We truly believe that respecting recipient’s wants, needs and desires is critical in maintaining email as a viable channel to promote offers, engagements … Continue reading

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