Tag Archives: Email marketing

The most expensive marketing is the marketing that does not work

Posted on April 14, 2014 by markkolier

I have had a number of conversations as of late with people that either run companies or who are responsible for overall company performance including driving sales.   Without fail our conversations always touch on email marketing as a customer acquisition … Continue reading →

Posted in Advertising, Best business practices, Email marketing | Tagged , , , | Leave a comment

Hey Proflowers – no thanks for the reminder

Posted on April 20, 2012 by markkolier

Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading →

Posted in Advertising, Best business practices, Communication, Customer Experiences, Email marketing, Marketing stuff, Personal Privacy | Tagged , , , | 4 Comments

Email marketing has entered the vortex

Posted on June 29, 2011 by markkolier

I know I’ve felt it coming on for quite a while now but a report from DM News on June 27th http://bit.ly/junPy3 offers some pretty sobering metrics on open rates, overall email deliverability as well as unsubscribe rates. The suggestions … Continue reading →

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