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Tag Archives: Lyft
Offers that don’t motivate devalue the brand
Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading
Posted in Direct Mail, Marketing stuff, Offers
Tagged Bad offers, But wait there's more, Lyft, Uber, uncompelling offers
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Self-driving cars will hasten the death of the road trip
I just finished the first leg of a drive (1,200 miles) of what will be a quasi-road trip since I intend to stay in one place for two weeks. Like many of my peers way back at age 16 in … Continue reading
Have you actually ever stayed in an airbnb place?
Before a couple of weeks ago I would have had to say – no, I think airbnb is a cool idea but I’ve never stayed anywhere via their portal. That’s not true any longer, I’ve taken the plunge. It wasn’t … Continue reading
The Way I See It - Mark Kolier 