Tag Archives: Lyft

Offers that don’t motivate devalue the brand

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading

Posted in Direct Mail, Marketing stuff, Offers | Tagged , , , , | Leave a comment

Self-driving cars will hasten the death of the road trip

I just finished the first leg of a drive (1,200 miles) of what will be a quasi-road trip since I intend to stay in one place for two weeks. Like many of my peers way back at age 16 in … Continue reading

Posted in Living in the World Today, Public Transportation | Tagged , , , , , , , , , , , | 2 Comments

Have you actually ever stayed in an airbnb place?

Before a couple of weeks ago I would have had to say – no, I think airbnb is a cool idea but I’ve never stayed anywhere via their portal.   That’s not true any longer, I’ve taken the plunge.  It wasn’t … Continue reading

Posted in Customer Experiences, Innovation, Living in the World Today, Sharing economy, Travel | Tagged , , , , , , , , , | 5 Comments