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Tag Archives: direct marketing
I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading
I have attended more than twenty Direct Marketing Association conferences. But I gave up going to the conference two years ago after my then-company won a DMA Innovation award for a Twitter campaign at the 2011 DMA Boston event. Four … Continue reading
When Amazon.com came out with their recommendation system a number of years ago (strangely this was difficult to find out for certain) I along with many people thought that it was a very cool thing. Often imitated and seldom … Continue reading
Yell loud enough and people will hear you. That premise has enveloped television direct response ads for many years. Billy Mays was a prime example of an affable yeller. At the recent Direct Marketing Association conference I came away with … Continue reading