Tag Archives: direct marketing

Experienced direct mail professionals should make great internet marketers

I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading

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The Direct Marketing Association Annual Convention – DOA?

I have attended more than twenty Direct Marketing Association conferences.    But I gave up going to the conference two  years ago after my then-company won a DMA Innovation award for a Twitter campaign at the 2011 DMA Boston event.   Four … Continue reading

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The NY ‘Digital Marketing Days’ show that weren’t

I just could not let it go. The DMA bought the trade show DMDays NY (DMDNY) several years ago. Not a bad move and it sort of made sense as a replacement for the now defunct DMA spring show. I’ve … Continue reading

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A recommendation for Amazon.com’s recommendation system

  When Amazon.com came out with their recommendation system a number of years ago (strangely this was difficult to find out for certain) I along with many people thought that it was a very cool thing.  Often imitated and seldom … Continue reading

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Direct marketing shouting should end with the passing of Billy Mays

Yell loud enough and people will hear you. That premise has enveloped television direct response ads for many years. Billy Mays was a prime example of an affable yeller. At the recent Direct Marketing Association conference I came away with … Continue reading

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Direct Marketing Association thoughts – is it still relevant?

As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of America’s nicest cities. I have attended my 22nd DMA conference. This membership organization that began as the Direct … Continue reading

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Are you using all of your resources?

You have great people working together in your company toward common goals. If you didn’t you would be making changes or at least thinking about making changes. The people that you work with are most often your primary resources for … Continue reading

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