Category Archives: Lead Generation Management

LinkedIn prospecting is becoming much worse than junk mail

A little over a year ago I wrote a post entitled ‘Who are you? And no I’m not going to accept your LinkedIn invitation‘.  The general idea being that random people ask to ‘join my network’ without my knowing anything … Continue reading

Posted in Jobs, Lead Generation Management, Leadership, LinkedIn | Tagged , , , , | Leave a comment

Are you doing enough to motivate your prospective customers?

I’ve been saying for many years that digital marketing IS direct marketing.  People on mobile devices or desktop and laptop computers are having one-to-one device interactions. Most prospective customers who provide contact information do so in order to receive content, … Continue reading

Posted in Advertising, Customer Experiences, Data driven marketing, Lead Generation Management | Tagged , , , , , | Leave a comment