Tag Archives: customer data

Sharing customer data with third parties –companies should think about it

I received the following email from Pinterest this past Monday – Hi there, Soon, we’ll launch buyable Pins to U.S. Pinners on iPhone and iPad. Today, we’re rolling out a few updates to our Privacy Policy to help you understand … Continue reading

Posted in Best business practices, Consumer Behavior, Data driven marketing | Tagged , , , , | 1 Comment

Customer Data Profile Appending – the genie is already out of the bottle

The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior –   ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading

Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology | Tagged , , , , , | Leave a comment