Tag Archives: Direct to consumer

Direct response has to go beyond ‘just get the order’

In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading

Posted in Advertising, Direct marketing, Direct response, Entrepreneurship, Marketing stuff | Tagged , , , , , , , | Leave a comment