Join 1,840 other subscribers
- Will Chatbots replace marketing experts? May 23, 2023
- The democratization of content distribution flattens things October 25, 2022
- Major League Baseball’s new rules – A multivariate test that’s doomed to fail September 13, 2022
- There’s a giant difference between professionals and high-level enthusiasts May 10, 2022
- Buy now pay later is better than a Christmas Club account December 13, 2021
- Gary on Who really wants to write a check?
- Hallie Cantor on There’s a giant difference between professionals and high-level enthusiasts
- markkolier on The New York Lottery Announcer – He might have the best job ever – but what’s his name?
- Colter Rule on The New York Lottery Announcer – He might have the best job ever – but what’s his name?
- Wendy J on Ah to be in Paris – this Thanksgiving
- Throneberry Fields Forever
- Charles A. Kush III
- Baseball History Comes Alive!
- Five Lifetimes
- Attila Ovari
- Little White Dog inc.
- Doug Garnett's Blog
- Chats & Gadgets
- World Of Innovations
- The Unrepentant Recalcitrant
- The Blog of Author Tim Ferriss
- Asian Food 101
- Bucket List Publications
- From the Foredeck of the Titanic
- Hiking Photography
- Marketing Thingy
- The Baggage Handler
- Everywhere Once
- China News
Tag Archives: Direct to consumer
Can brands be built concurrent with taking day-to-day orders?
When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading