Tag Archives: Dollar Share

Can brands be built concurrent with taking day-to-day orders?

Posted on August 8, 2019 by

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading →

Posted in Brand Advertising, Direct marketing, Direct response, Marketing stuff | Tagged , , , , , | Leave a comment

Direct-to-Consumer marketing is not as easy as it might seem

Posted on November 13, 2018 by

I’ve been involved with DTC for a large part of my career.   I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading →

Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship | Tagged , , , , , , , , , , , | Leave a comment