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Category Archives: Entrepreneurship
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading
How being on the road is very good for me
For three out of the past four years I’ve taken a break from the cold of the Northeast and, (with my wife), driven South (and also at other times West) to warmer climes. The trips have lasted anywhere from just … Continue reading
Direct-to-Consumer marketing is not as easy as it might seem
I’ve been involved with DTC for a large part of my career. I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading
Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship
Tagged CBS Chairman, Digital advertising, Dollar Share, DTC marketing, Four hour work week, Harry's Razors, Lillian Vernon, Ripplewood Holdings, Strauss Zelnick, Tim Ferris, Warby Parker, What happened to Les Moonves
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Assembling relationships – One of my favorite hobbies
When strategy and development are critical aspects of your professional life, the people you know, meet, and work with are your most valued assets. I won’t say that it’s who you know more than what you know. Both are important … Continue reading
The best investing opportunities are all about Deal Flow
One of the things I enjoy most about my daily professional activities is finding the right opportunities to help companies and individuals with their success. The term that I hear most often thrown around is ‘deal flow’. Whenever I meet … Continue reading
Posted in Entrepreneurship, Start ups
Tagged Deal Flow, Entrepreneurs, Investing, raising capital
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Inventors are not necessarily entrepreneurs
I admit I am always on the lookout for a good idea that might have the potential to be a growing and successful business. This week just outside of Pittsburgh, I attended the INPEX (Invention and New Product Exposition). INPEX … Continue reading
Posted in Entrepreneurship
Tagged Doc Brown inventor, Entrepreneurs, George Foreman, INVENT HELP, Inventions
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Is Facebook’s Mark Zuckerberg among the best CEO ‘s in the U.S. today?
A few years ago it would have been unthinkable to consider twenty-something and millennial Mark Zuckerberg in the same vein as Jack Welch. But there I just did it and I think it’s worth consideration. Jack Welch was a terrific … Continue reading
