Tag Archives: brand promises

New York City Oyster Bar Restaurant has a brand for the ages

Posted on June 23, 2016 by

The restaurant business is notably challenging. You’ve probably heard statistics like 90% + of all restaurants fail – apparently not true according to recent studies done by Professor Dr. HG Parsa. In fact Prof. Parsa also offers that 59% of … Continue reading →

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The Food Network Airport Restaurant Brand Fail

Posted on December 3, 2015 by

If you have watched Cable or Satellite television in the U.S. in the past few years you are at least somewhat aware of the Food Network. Not being an avid watcher I am aware of shows like Cutthroat Kitchen, Chopped … Continue reading →

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The Weather Channel gets back to…. weather forecasts?

Posted on April 24, 2014 by

I admit I am a bit of a weather geek.  No I don’t have an anemometer in my backyard or a rain gauge, but I do have a pretty good thermometer that offers temperature, humidity and a short-range forecast.   The … Continue reading →

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Five Guys Burgers is delivering on the brand promise

Posted on October 16, 2012 by

Arriving back in the NYC area from out of town at LaGuardia I was already hungry. For some reason on the plane I was thinking about a quick burger and fries at the Five Guys http://www.fiveguys.com at LaGuardia. The problem … Continue reading →

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