Category Archives: Sports Marketing

Super Bowl Ads in Preview – good idea or bad idea?

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading

Posted in Advertising, Brand Advertising, Media, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , , , , , , , | Leave a comment

The NHL is playing a dangerous game of Russian roulette

In case you weren’t aware the National Hockey League – arguably the highest level hockey league in the world has been subject to an owner’s lockout this entire season. If you are a hockey fan and it seems to you … Continue reading

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The option to eliminate NCAA sports is a terrible idea

If you’ve been reading my blog at all over the past couple of years you know I don’t have a lot of love for the NCAA as an organization – http://wp.me/pn6jX-iu. That does not mean that I am not a … Continue reading

Posted in Sports Marketing | Tagged , , , , , , , , , , | 5 Comments

Recreational bowling could use a total brand refresh

          Growing up in the 1960’s and 1970’s bowling was relatively popular and something my friends and I did upon occasion. This was even before we were of legal drinking age. I note that since I … Continue reading

Posted in Customer Experiences, Sports Marketing | Tagged , , , | 2 Comments

A really cool NBA 2012 Playoff television commercial

Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable. For starters … Continue reading

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Tim Tebow and the Jets – a good marketing story

While I readily admit I am not overwhelmed with Tim Tebow’s prospects as an NFL starting quarterback, he is not without assets that could help my favorite NFL team – the New York Jets. In fact the sting of Tebow’s … Continue reading

Posted in Entertainment, Marketing stuff, Sports Marketing | Tagged , , , , , , , , , | 4 Comments

Why isn’t professional tennis marketed in the U.S.A?

I’ve been playing tennis since I was a teenager and have been a fan of the game for longer than that. For many Americans professional tennis in the United States is all about the United States Open and little else. … Continue reading

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