A really cool NBA 2012 Playoff television commercial

Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable.

For starters there’s zero dialog. The ‘music’ marries so well with the images and I consider this a great job of editing. The pace of the spot is almost dizzying even if you are not a fan of basketball or the NBA.

In the ad business it’s so easy to offer criticism and by that I don’t mean constructive criticism. When a client gives an agency a directive to produce advertising to promote an event (and the brand) it rarely starts off as a blank sheet of paper. This NBA playoff spot strikes me as being the brainchild of the agency – I wish I knew which agency it was so I could offer my kudos to them.

What do you think of the ad and is it groundbreaking? Do you have any other examples of provocative and effective recent television ads?

About markkolier

Futurist, entrepreneur, left lane driver
This entry was posted in Advertising, Entertainment, Marketing stuff, Media, Sports Marketing and tagged , , , , . Bookmark the permalink.

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