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Tag Archives: USTA
Why isn’t professional tennis marketed in the U.S.A?
I’ve been playing tennis since I was a teenager and have been a fan of the game for longer than that. For many Americans professional tennis in the United States is all about the United States Open and little else. … Continue reading
The U.S. Open Experience
First and foremost I am referring to tennis here and not golf. Maybe there is a brand identity problem since people do get confused when I mention the U.S. Open which I ALWAYS mean as tennis? I have been going … Continue reading
Posted in Customer Experiences, Marketing stuff
Tagged American Express, Arthur Ashe, Lexus, Met, US Open, USTA, Yankees
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