Tag Archives: Columbia House Record Clubs

Continuity direct marketing in E-books – the song remains the same

For a good portion of my professional career I was involved with continuity direct marketing.   We did work for record clubs like Bertelsmann (and Columbia House) and book clubs like Book of the Month Club.   I learned a great deal … Continue reading

Posted in Best business practices, Community, Consumer Attitudes, Consumer Behavior, Continuity marketing | Tagged , , , , , , | 2 Comments

Why not a free Amazon Kindle?

As a sometime frustrated original Kindle owner (mainly due to the fact that they have never reached out to me since I paid the $ 399 for the now dinosaur-like 1st edition) ,the news this week http://on.wsj.com/i9NHe2 that Amazon has … Continue reading

Posted in Customer Experiences, Marketing stuff | Tagged , , , , , , , , , | 2 Comments