Category Archives: Continuity marketing

Blue Apron has a tough row to hoe

A couple of years ago I wrote about my ‘mental pricing bias’. I referenced Blue Apron in that post as being emblematic of an interesting service that I did not personally want to make the effort to sustain. Recently Blue … Continue reading

Posted in Continuity marketing, Food marketing, Human Behavior | Tagged , , , | Leave a comment

Continuity direct marketing in E-books – the song remains the same

For a good portion of my professional career I was involved with continuity direct marketing.   We did work for record clubs like Bertelsmann (and Columbia House) and book clubs like Book of the Month Club.   I learned a great deal … Continue reading

Posted in Best business practices, Community, Consumer Attitudes, Consumer Behavior, Continuity marketing | Tagged , , , , , , | 2 Comments