Tag Archives: Blue Apron

Blue Apron has a tough row to hoe

A couple of years ago I wrote about my ‘mental pricing bias’. I referenced Blue Apron in that post as being emblematic of an interesting service that I did not personally want to make the effort to sustain. Recently Blue … Continue reading

Posted in Continuity marketing, Food marketing, Human Behavior | Tagged , , , | Leave a comment

Stopping my mental pricing bias

Many years ago (ok it was 1983), before he was a big-time star, I saw Jerry Seinfeld do a stand-up routine in Boston. He did a bit that went something like “I can’t compete with my father’s stories about the … Continue reading

Posted in Marketing stuff | Tagged , , , , , , , | Leave a comment