Category Archives: Out of home advertising

For Billboard advertising you have 7 seconds or less

Since as my partner David likes to say we need to be COG-nostic (not agnostic) when it comes to deciding on the appropriate channel marketing mix OOH (out-of-home) marketing is always considered. As I have written in the past the … Continue reading

Posted in Advertising, Marketing stuff, Out of home advertising | Tagged , , | Leave a comment

Outdoor advertising in the U.S. has room to grow

Earlier this week I had lunch with a smart OOH (out-of-home advertising) executive.  His company is one of the largest OOH companies in the business. Not all that long ago (twenty years) OOH advertising primarily consisted of billboards and stadium … Continue reading

Posted in Out of home advertising | Tagged , , , , , , , , | Leave a comment

Mobile blogging on how advertising tries to impact me

Sitting on the 11:39 p.m. train with an hour on my hand, I notice the train ads ( kind off liking OOH BTW), I realize I’ve never mobile blog posted, (can that be written?) and I find the three ads … Continue reading

Posted in Advertising, Advertising to Millenials, Brand Advertising, Marketing stuff, Mobile Communication, Out of home advertising | Tagged , , , , , | Leave a comment