Tag Archives: Regal Entertainment

Why movie theater chains don’t bother with branding

It’s been a little over a year (almost 14 months) since Chinese owned Wanda Group purchased AMC Cinemas in one of the biggest deals of 2012.  While I have posited on why people still go to the movies in a … Continue reading

Posted in ads in movies, Living in the World Today, Marketing stuff, Media, Movie theater advertising, Screenvision | Tagged , , , | 4 Comments