Category Archives: Screenvision

First run movies at home won’t kill going to the movies

Last week Sean Parker (of Napster and Facebook fame) announced a new startup project, and as FORTUNE magazine put it “… called the Screening Room, that would allow users to pay to watch movies from home on the same day … Continue reading

Posted in ads in movies, Movie theater advertising, Screenvision, Technology | Tagged , , , , , , , , , , , , | 2 Comments

Why movie theater chains don’t bother with branding

It’s been a little over a year (almost 14 months) since Chinese owned Wanda Group purchased AMC Cinemas in one of the biggest deals of 2012.  While I have posited on why people still go to the movies in a … Continue reading

Posted in ads in movies, Living in the World Today, Marketing stuff, Media, Movie theater advertising, Screenvision | Tagged , , , | 4 Comments