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Tag Archives: Bob Lord
Score one for AOL
As reported in Computerworld and other media outlets yesterday, AOL announced its new “One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands’ marketing expenditures and performance across all screens, including TV” Also from the … Continue reading →
Posted in Advertising, Marketing stuff, Media
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Tagged AOL, Bob Lord, Computerworld, Constellation Research, Engadget, Huffington Post, Marissa Mayer, One by AOL platform, Programmatic Buying, Tim Armstrong, Yahoo
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