Tag Archives: Krispy Kreme

CRUMBS turns to dust and it’s not a surprise

This past Monday Crumbs bakeries abruptly shut their doors.    I cannot resist a little ‘I told you so’ as I wrote about the oddity of the Crumbs IPO when it was announced back in 2011.   Crumbs, like Krispy Kreme and … Continue reading

Posted in Brand Advertising, Franchises, Marketing stuff | Tagged , , , , , , , , | 1 Comment

Cold Stone Creamery does not get it any better than Crumbs or Krispy Kreme

Last week I posted on what I felt was a strange and less than good move by Crumbs Bakery to go the route of an IPO. Indulgence based products and services seem to me to be a difficult area to … Continue reading

Posted in Best business practices, Customer Experiences, Marketing stuff | Tagged , , , , , , | 8 Comments

Nothing left but the Crumbs?

The NY Times article this morning mentioned a possible new IPO – no not the much ballyhooed one for Facebook or even LinkedIn but for Crumbs Bake Shop http://nyti.ms/ibEzdz. A $ 66 million merger with an unnamed investment company would … Continue reading

Posted in Best business practices, Marketing stuff | Tagged , , , | 2 Comments