Category Archives: Healthcare

U.S. Healthcare begins to go back to go forward – the return of the house call

As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading

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CVS/Aetna deal – would it be better for overall patient health?

What apparently started as a defensive maneuver against the portent of Amazon.com entering the health and wellness marketplace is now to be ruled upon as to whether or not the purchase of Aetna by CVS is anti-competitive and will be … Continue reading

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