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Category Archives: Healthcare
If you’re healthy does your GP doctor ever think about you?
Being in good health is a blessing. People who are not in good health can have frequent encounters with a variety of doctors/specialists. And then there are many that are not able to afford consistent good quality health care. I … Continue reading
Coronavirus gives telemedicine a giant push forward
While I grew up long after the family doctor made house calls, for me, the idea of telemedicine was far-fetched at least until the advent of the Internet. Today, millennials and Gen Z’ers are much less likely to have their … Continue reading
Medical Device Marketing and Advertising are two different things
The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading
Posted in Healthcare, Healthcare Advertising, Healthcare marketing, Marketing stuff
Tagged Direct-to-Patient advertising, Direct-to-patient marketing, Marketing to medical device distributors, Marketing to surgeons, Medical device advertising, Medical device distributors, Medical device marketing, pharmaceutical advertising
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Candy and Soda manufacturers have to adapt to survive
Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading
U.S. Healthcare begins to go back to go forward – the return of the house call
As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading
CVS/Aetna deal – would it be better for overall patient health?
What apparently started as a defensive maneuver against the portent of Amazon.com entering the health and wellness marketplace is now to be ruled upon as to whether or not the purchase of Aetna by CVS is anti-competitive and will be … Continue reading
Posted in Healthcare
Tagged CVS buys Aetna, CVS-Aetna, FitBit, national health care, subcutaneous implants
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The Way I See It - Mark Kolier 