Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Road trip over – back in the office

The five-day trip back east from the California desert was a breeze.  We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours.  Weather was not an issue at all which was … Continue reading

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On the road again

The call of the highway is always there for me.  Fortunately, my wife seems to enjoy long road trips as much as I do.  I’ve written about long road trips on a few occasions and as it’s the day before … Continue reading

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Most jobs that can be done by a robot are not good jobs

All jobs that can be done by a robot instead of a human are, ultimately, vulnerable jobs.  That does not mean that all of those jobs SHOULD be done by robots.  The race for technological innovation has always been linked … Continue reading

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Why I have always underestimated the benefits of bowling

Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today.  It’s easy to write about the demise of malls which has been mostly the … Continue reading

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Not all Boomers are OK Boomers

Memes can be funny and cutting at the same time.  But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading

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Flying without Free Wi-Fi isn’t as fun

Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading

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The key to survival is embracing your professional struggle

Most mornings I drive to a train station and hop on a commuter train heading to New York City from my town in the suburbs. I have lots and lots of company doing the same thing every day. Sometimes I … Continue reading

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Offers that don’t motivate devalue the brand

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading

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Electronic delivery might be too inexpensive

At the beginning (way back in the 1990’s), when people began to access the World Wide Web, many services were ‘FREE’.   Different industries were impacted to varying degrees. Publishers of printed materials like newspapers and magazines can tell you all … Continue reading

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Can brands be built concurrent with taking day-to-day orders?

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading

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