Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver

Medical Device Marketing and Advertising are two different things

The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading

Posted in Healthcare, Healthcare Advertising, Healthcare marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Wireless earbuds – wearing them and hating them at the same time

You see them everywhere on the streets of Manhattan as well as in and around major cities in the United States. The wireless earpod craze started with the Apple Airpods and Apple as usual has done a very good job … Continue reading

Posted in Consumer Behavior, Customer Experiences, Gadgets, Mobile Communication | Tagged , , , , , , , | Leave a comment

Regional accents and behaviors are declining in the U.S

I recently returned from an annual trip to Myrtle Beach, South Carolina to play golf with what are now friends for more than 20 years. Obviously the South is very different from the Northeast. To add to that I am … Continue reading

Posted in Consumer Attitudes, Consumer Behavior | Tagged , , , , , | Leave a comment

Blue Apron has a tough row to hoe

A couple of years ago I wrote about my ‘mental pricing bias’. I referenced Blue Apron in that post as being emblematic of an interesting service that I did not personally want to make the effort to sustain. Recently Blue … Continue reading

Posted in Continuity marketing, Food marketing, Human Behavior | Tagged , , , | Leave a comment

Candy and Soda manufacturers have to adapt to survive

Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading

Posted in Disruption, Grocery marketing, Healthcare, Healthcare Advertising, Healthcare marketing | Tagged , , , , , , , , | Leave a comment

A four-year university education has become a luxury item

My Alma Mater USC (South Carolinan’s can relax this is not you), is back in the news again today with an article in the NY Times What’s Life Like as a Student at U.S.C.? Depends on the Size of the … Continue reading

Posted in Colleges, Education, Universities | Leave a comment

Tom Seaver – My boyhood hero isn’t gone just yet

I went to my first Opening Day at Shea Stadium in 1967. I hadn’t yet turned 8 years old. My father picked me up from school early and I truly felt special. The starting pitcher that day was journeyman Don … Continue reading

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