Author Archives: markkolier

About markkolier

Futurist, entrepreneur, left lane driver

How monthly subscriptions have infiltrated your life

The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading

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Vitamix blenders show how it’s done to build a successful brand

So how does a company like Vitamix proudly charge WAY more for its product than almost all the other market competitors?   Without a substantial advertising budget? In the past Vitamix has run TV spots – but I’ve not seen one … Continue reading

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Hong Kong’s future is pre-ordained

Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading

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Direct response has to go beyond ‘just get the order’

In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading

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Medical Device Marketing and Advertising are two different things

The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading

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Wireless earbuds – wearing them and hating them at the same time

You see them everywhere on the streets of Manhattan as well as in and around major cities in the United States. The wireless earpod craze started with the Apple Airpods and Apple as usual has done a very good job … Continue reading

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Regional accents and behaviors are declining in the U.S

I recently returned from an annual trip to Myrtle Beach, South Carolina to play golf with what are now friends for more than 20 years. Obviously the South is very different from the Northeast. To add to that I am … Continue reading

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