Tag Archives: Millennials

Advertisers first and foremost must do no harm

You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading

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Boomer and Gen X parents contributed to the disaffection of working Millennials

You hear it all the time from experienced professionals both baby boomers and Gen Xrs – Millennials have way too much of sense of entitlement, lack a work ethic, expect rewards for what might be seen as just doing their … Continue reading

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