Tag Archives: Gen Z

Advertisers first and foremost must do no harm

You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading

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Facebook provides a lens of your life

Facebook is still only 12 years young and there are still plenty of people that remember LBF – Life Before Facebook. And even if Facebook usage is waning amongst millennials and Gen Z’ers (younger than Millennials), I would not bet … Continue reading

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