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- I write about baseball on another platform November 21, 2024
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- The democratization of content distribution flattens things October 25, 2022
- Major League Baseball’s new rules – A multivariate test that’s doomed to fail September 13, 2022
- There’s a giant difference between professionals and high-level enthusiasts May 10, 2022
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Category Archives: Marketing stuff
Leaders don’t think about leading
As I sit on a very cramped New Haven line train, I think about what makes a leader. For whatever reason I had not realized that leaders don’t need to know everything. I know this because I thought I liked … Continue reading
Mobile blogging on how advertising tries to impact me
Sitting on the 11:39 p.m. train with an hour on my hand, I notice the train ads ( kind off liking OOH BTW), I realize I’ve never mobile blog posted, (can that be written?) and I find the three ads … Continue reading
Acxiom – a huge data marketing company that knows things about you
Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy
Tagged Acxiom, Allaboutdata.com, Dun & Bradstreet, Experian, Julie Brill, New York Times, Personal data collection, Scott Howe, selling consumer data
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What would you do tomorrow if your career today was no longer viable?
Keeping one’s business skills up-to-date and relevant has never been more important in this era of ever-evolving technology. But what if what you had been doing for more than twenty five years was increasingly irrelevant? I can tell you that … Continue reading
Facial recognition software demonstrates 1984 is finally here – thirty years late
When I read the article yesterday I could feel my eyes get a little wider and my jaw drop just a bit. An article that started out as such: ‘The federal government is making progress on developing a surveillance system … Continue reading
Charles Schwab email to customers is not bad but could be so much better
I have upon multiple occasions blogged about best practices as they relate to email marketing. http://wp.me/pn6jX-rw. In general email communications have improved as the channel has matured. Considering how customers and marketers interact with email, having an effective email communication strategy … Continue reading
Major League Baseball is not acting in its own best interests
For those of you who do not know, and per Wikipedia, the Commissioner of Baseball is the chief executive of Major League Baseball (MLB) and its associated minor leagues – a constellation of leagues and clubs known as organized baseball. Under the direction of the Commissioner, the … Continue reading
A great example of branding the right way
Just by the colors and font of the type face my guess is you will know the brand about which I am writing. It’s impressive that without a word mentioning the brand the simple font and color treatment of the … Continue reading
Why movie theater chains don’t bother with branding
It’s been a little over a year (almost 14 months) since Chinese owned Wanda Group purchased AMC Cinemas in one of the biggest deals of 2012. While I have posited on why people still go to the movies in a … Continue reading
Ethan Allen – the interesting Asia story of a venerated American Brand
Last week at the Asia Society in New York I attended an event entitled “Ethan Allen CEO – Selling ‘Made in the USA’ to China. It featured Ethan Allen Interiors CEO M. Farooq Kathwari interviewed by Timothy Aeppel bureau chief … Continue reading
The Way I See It - Mark Kolier 