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Category Archives: Marketing stuff
Hong Kong’s future is pre-ordained
Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading
Medical Device Marketing and Advertising are two different things
The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading
Posted in Healthcare, Healthcare Advertising, Healthcare marketing, Marketing stuff
Tagged Direct-to-Patient advertising, Direct-to-patient marketing, Marketing to medical device distributors, Marketing to surgeons, Medical device advertising, Medical device distributors, Medical device marketing, pharmaceutical advertising
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Do I want to buy a Facebook ‘Portal’ device?
Having a daughter that lives in a city located almost 1,000 miles away is sometimes frustrating. I miss her and wish I could see her and spend time with her more often. And I know I am in good company … Continue reading
Misreported data is useless
My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading
Posted in Marketing stuff, Travel
Tagged bad data, Commuting, Metro-North, misreported data, MTA, Train Conductors
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Long live the King? Marketing the Kings of Beers has changed
I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading
Posted in Brand Advertising, Disruption, Marketing stuff
Tagged Budweiser, Coors, Craft beer, Craft brewing, Largest beer companies U.S., Miller
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What if our agency prefers not to specialize?
My business partner and I run a small marketing and advertising ‘shop’ with an office on Madison Avenue. Yes we’re Mad Men. Ok that’s out of the way. We’re successful and have been growing our business over the past few … Continue reading
Posted in Advertising, Marketing stuff
Tagged Healthcare marketing, Mad Men, Madison Avenue, specialization
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A lack of marketing is not helping digital editions
I ride a train to and from New York City most of the days of the month. It takes over an hour on the train itself. I make an effort to pass the time reading all sorts of things. I … Continue reading
Marketing and Podcasts
Had the iPod not been developed what would we call recorded audio programs today? I went to Wikipedia: Podcasting, first known as “audioblogging”, has its roots dating back to the 1980s. With the advent of broadband internet and portable digital … Continue reading
Posted in Brand Advertising, Content Marketing, Digital media, Marketing stuff
Tagged Marketing podcasts, Podcasts
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The Way I See It - Mark Kolier 