Category Archives: Advertising

The television upfront buying season – the casino is now open

Posted on May 16, 2012 by markkolier

Various articles regarding this week’s television upfront buying have highlighted rising ad rates. The Wall Street Journal http://on.wsj.com/JAMUAg noted that this week’s annual ‘upfronts’ are kicking into high gear. David Carr in the New York Times http://nyti.ms/JJWaAJ wrote about the … Continue reading →

Posted in Advertising, Marketing stuff, Media, Television advertising | Tagged , , , , , , , | 1 Comment

A really cool NBA 2012 Playoff television commercial

Posted on May 14, 2012 by markkolier

Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable. For starters … Continue reading →

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Foursquare continues to be more than public check-ins

Posted on May 11, 2012 by markkolier

I’ve said for a long time that Foursquare’s location based platform originally based on user check-in’s, is one of the most interesting social media applications around. An article in Wednesday’s Wall Street Journal http://on.wsj.com/IT3IVJ did nothing to dampen my enthusiasm. … Continue reading →

Posted in Advertising, Community, Customer Experiences, Innovation, Mobile Communication, Social Media, Technology | Tagged , , , , , | Leave a comment

Time Magazine wins magazine of the year – but I don’t know anyone that subscribes except doctors

Posted on May 7, 2012 by markkolier

Time Magazine was recently honored by the American Society of Magazine Editors with the top prize of ‘Magazine of the Year’. My first thought was – how many people actually still read that magazine? The award was for editorial excellence … Continue reading →

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Advertising on the side of the road – the brands change but the song remains the same

Posted on April 26, 2012 by markkolier

This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading →

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Hey Proflowers – no thanks for the reminder

Posted on April 20, 2012 by markkolier

Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading →

Posted in Advertising, Best business practices, Communication, Customer Experiences, Email marketing, Marketing stuff, Personal Privacy | Tagged , , , | 4 Comments

Having both a digital AND print subscription is best for readers

Posted on April 13, 2012 by markkolier

Enjoy it while you still can since the days of offering a print and digital subscription for the same price are numbered. The main reason is of course that the print subscription is so much more costly to print and … Continue reading →

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Will Instagram be the new Napster?

Posted on April 11, 2012 by markkolier

This past Monday Facebook announced it will pay cash and stock totaling one billion dollars for a company that has no revenue model. Instagram has been around for less than 24 months. It has (reportedly) 30 million users who upload … Continue reading →

Posted in Advertising, Best business practices, Marketing stuff, Mobile Communication, Social Media, Technology | Tagged , , , , , , , , , | 3 Comments

Being a member of AARP – it’s not what you think

Posted on April 2, 2012 by markkolier

Since I am old enough to be a card-carrying member of AARP I am also old enough to remember what the acronym stood for – American Association of Retired Persons. In 1999 AARP ‘officially’ changed its name to “AARP” – … Continue reading →

Posted in 50+ market, Advertising, Communication, Community, Customer Experiences, Living in the World Today, Retirement | Tagged , , , , , | 6 Comments

‘Mad Men’ would not be crazy about ‘The Pitch’

Posted on March 21, 2012 by markkolier

After a 17 month hiatus AMC’s ‘Mad Men’ returns this Sunday in its regular 10PM slot. AMC has also created another new show which debuts with a ‘sneak preview’ April 8th at 11PM (right after ‘Mad Men’) called ‘The Pitch’ … Continue reading →

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