Tag Archives: AARP membership

AARP – does it have a long-term future?

In April of 2012 I wrote a post on what I felt was the need for AARP to change its messaging and to re-brand. Some of the recent television spots feature AARP CEO Jo Ann Jenkins in which she promotes AARP … Continue reading

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Being a member of AARP – it’s not what you think

Since I am old enough to be a card-carrying member of AARP I am also old enough to remember what the acronym stood for – American Association of Retired Persons. In 1999 AARP ‘officially’ changed its name to “AARP” – … Continue reading

Posted in 50+ market, Advertising, Communication, Community, Customer Experiences, Living in the World Today, Retirement | Tagged , , , , , | 6 Comments