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Category Archives: Marketing stuff
Chinese dance troupe Shen Yun is a big digital advertiser in the USA
If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading
What if accessing the Web was completely a VR experience?
Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading
Is Amazon too big to care?
The NY Times on Tuesday published an article on Amazon.com and the idea that the company works on ‘disrupting itself’. Scott Galloway of L2 is extensively quoted in the article ‘arguing’ that Amazon does not want to own a piece … Continue reading
How did Toyota save the Prius brand?
Recently Toyota Prius has been advertising on television with some amusing spots from Saatchi & Saatchi including one entitled “Rain’ in which an adolescent waits for the rain to wash the fourteen year old family Prius. Another spot entitled ‘Family Portrait’ … Continue reading
Marketing intuition – overrated or underrated?
Smart direct marketers have been doing evidenced-based marketing for a very long time. Yet even with the use of old school matrixes prior to the rise of spreadsheet marketing, a fair amount of experienced based intuition would be employed. What … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Marketing stuff
Tagged Counting cards in blackjack, Daniel Khaneman, Data-fueled marketing, Google Analytics, Intuition Marketing, Marketing intuition, System 1 and System 2, Thinking Fast and Slow, using data in marketing
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Direct Response Television – A mature industry still in the process of growing up
Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading
CRUMBS turns to dust and it’s not a surprise
This past Monday Crumbs bakeries abruptly shut their doors. I cannot resist a little ‘I told you so’ as I wrote about the oddity of the Crumbs IPO when it was announced back in 2011. Crumbs, like Krispy Kreme and … Continue reading
The Way I See It - Mark Kolier 