Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Television commercials as content in Japan – groundbreaking?

Posted on May 31, 2012 by markkolier

It’s my last day in Tokyo on this trip and it’s been an interesting and very enjoyable one. Last night after I returned from a walk and a libation I picked up a can of Chu-hi (why do I love … Continue reading →

Posted in Advertising, Brand Advertising, Japanese advertising, Living in the World Today, Marketing stuff, Media | Tagged , , , , , , , , , | Leave a comment

Drowning in data – Searching for significance

Posted on May 18, 2012 by markkolier

Marketers talk it every day – ‘It’s all about the data’. Everyone nods their collective heads in agreement and the quest to gather even more data continues. There’s so much data available that marketing agencies and their clients are having … Continue reading →

Posted in Advertising, Customer Experiences, Living in the World Today, Marketing stuff, Television advertising | Tagged , , , , , , , | Leave a comment

The television upfront buying season – the casino is now open

Posted on May 16, 2012 by markkolier

Various articles regarding this week’s television upfront buying have highlighted rising ad rates. The Wall Street Journal http://on.wsj.com/JAMUAg noted that this week’s annual ‘upfronts’ are kicking into high gear. David Carr in the New York Times http://nyti.ms/JJWaAJ wrote about the … Continue reading →

Posted in Advertising, Marketing stuff, Media, Television advertising | Tagged , , , , , , , | 1 Comment

A really cool NBA 2012 Playoff television commercial

Posted on May 14, 2012 by markkolier

Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable. For starters … Continue reading →

Posted in Advertising, Entertainment, Marketing stuff, Media, Sports Marketing | Tagged , , , , | Leave a comment

Major League Baseball puts listening to the game behind a paywall

Posted on May 9, 2012 by markkolier

Over the weekend I came into the office to catch up on a couple of hours of work. On the way to the office I had been listening (on the car radio) to my beloved New York Mets’ – http://newyork.mets.mlb.com … Continue reading →

Posted in Best business practices, Brand Advertising, Customer Experiences, Marketing stuff | Tagged , , , , , , , , , , , | Leave a comment

Time Magazine wins magazine of the year – but I don’t know anyone that subscribes except doctors

Posted on May 7, 2012 by markkolier

Time Magazine was recently honored by the American Society of Magazine Editors with the top prize of ‘Magazine of the Year’. My first thought was – how many people actually still read that magazine? The award was for editorial excellence … Continue reading →

Posted in Advertising, Marketing stuff, Publishing | Tagged , , , , | Leave a comment

Advertising on the side of the road – the brands change but the song remains the same

Posted on April 26, 2012 by markkolier

This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading →

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Hey Proflowers – no thanks for the reminder

Posted on April 20, 2012 by markkolier

Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading →

Posted in Advertising, Best business practices, Communication, Customer Experiences, Email marketing, Marketing stuff, Personal Privacy | Tagged , , , | 4 Comments

Will Instagram be the new Napster?

Posted on April 11, 2012 by markkolier

This past Monday Facebook announced it will pay cash and stock totaling one billion dollars for a company that has no revenue model. Instagram has been around for less than 24 months. It has (reportedly) 30 million users who upload … Continue reading →

Posted in Advertising, Best business practices, Marketing stuff, Mobile Communication, Social Media, Technology | Tagged , , , , , , , , , | 3 Comments

Healthcare and Mobile communication are right for each other

Posted on April 4, 2012 by markkolier

Since I went to see my doctor last week for my annual physical I thought about the interaction that I have with my doctor and how mobile communication could enhance that experience. If you are like most people you get … Continue reading →

Posted in Communication, Customer Experiences, Healthcare marketing, Marketing stuff, Mobile Communication, Technology | Tagged , , , , , , , , | Leave a comment