Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Healthcare and Mobile communication are right for each other

Posted on April 4, 2012 by markkolier

Since I went to see my doctor last week for my annual physical I thought about the interaction that I have with my doctor and how mobile communication could enhance that experience. If you are like most people you get … Continue reading →

Posted in Communication, Customer Experiences, Healthcare marketing, Marketing stuff, Mobile Communication, Technology | Tagged , , , , , , , , | Leave a comment

Tim Tebow and the Jets – a good marketing story

Posted on March 23, 2012 by markkolier

While I readily admit I am not overwhelmed with Tim Tebow’s prospects as an NFL starting quarterback, he is not without assets that could help my favorite NFL team – the New York Jets. In fact the sting of Tebow’s … Continue reading →

Posted in Entertainment, Marketing stuff, Sports Marketing | Tagged , , , , , , , , , | 4 Comments

‘Mad Men’ would not be crazy about ‘The Pitch’

Posted on March 21, 2012 by markkolier

After a 17 month hiatus AMC’s ‘Mad Men’ returns this Sunday in its regular 10PM slot. AMC has also created another new show which debuts with a ‘sneak preview’ April 8th at 11PM (right after ‘Mad Men’) called ‘The Pitch’ … Continue reading →

Posted in Advertising, Marketing stuff | Tagged , , , , , , , | Leave a comment

$16 for a hotel in-room movie is ridiculous

Posted on March 12, 2012 by markkolier

In the highly competitive hotel industry, creating revenue from sources other than the actual room charge itself is critical. Hotel food and drinks are priced substantially higher than what would be considered ‘normal’ retail prices. And anyone that has stayed … Continue reading →

Posted in Best business practices, Marketing stuff, Travel | Tagged , , , , , | 2 Comments

The New York Lottery Announcer – He might have the best job ever – but what’s his name?

Posted on March 9, 2012 by markkolier

The New York Lottery began in 1967 and according to Wikipedia its first slogan was “Your Chance of a Lifetime to Help Education”. It has generated over $34 billion in aid to education revenue. It continues to have the highest … Continue reading →

Posted in Brand Advertising, Marketing stuff, Media, Uncategorized | Tagged , , , , | 9 Comments

The Target.com website has nothing worth buying

Posted on March 2, 2012 by markkolier

Have you ever gone to the Target.com website? I had a couple of Target gift cards from the holidays and there’s no Target store all that close to where I live. So I finally decided to try to use the … Continue reading →

Posted in Brand Advertising, Communication, Customer Experiences, Marketing stuff, Technology | Tagged , , , , | 2 Comments

Paying it forward – it’s a beautiful thing

Posted on February 27, 2012 by markkolier

Back in 2000 the movie ‘Paying it Forward’ starring Kevin Spacey, Helen Hunt, and Haley Joel Osment explored the idea of doing something for someone else just to ‘pay it forward’ as opposed to being paid back for a good … Continue reading →

Posted in Community, Living in the World Today, Marketing stuff | Tagged , , , , , | 2 Comments

Now’s the time for more social networks but do you have time for more social networking?

Posted on February 20, 2012 by markkolier

Who’s got more time for social networking? Already I find myself spending less and less time on Facebook. It may seem like I am on FB all the time to some people but I leave the tab open on my … Continue reading →

Posted in Customer Experiences, Entertainment, Living in the World Today, Marketing stuff, Mobile Communication, Social Media | Tagged , , , , , , , | Leave a comment

Super Bowl XLVI was great – the ads not so much

Posted on February 6, 2012 by markkolier

Giant fans are still rejoicing this Monday morning following an entertaining and closely contested Super Bowl. The drama went down to the wire and when Tom Brady and the Patriots were facing a 3rd down and 16th and Brady connected … Continue reading →

Posted in Brand Advertising, Communication, Marketing stuff | Tagged , , , , , , , , , , , , | Leave a comment

Generic brands don’t always mean the lowest price

Posted on February 1, 2012 by markkolier

In the era of stretching a paycheck, generic brands have moved from the fringes to the mainstream. Every day people consider the value of purchasing a ‘non-brand’ when visiting a supermarket, or big box retailer like Costco, Target or Wal-Mart. … Continue reading →

Posted in Advertising, Brand Advertising, Customer Experiences, Living in the World Today, Marketing stuff | Tagged , , , , , , | Leave a comment