Category Archives: Customer Experiences

Drowning in data – Searching for significance

Posted on May 18, 2012 by markkolier

Marketers talk it every day – ‘It’s all about the data’. Everyone nods their collective heads in agreement and the quest to gather even more data continues. There’s so much data available that marketing agencies and their clients are having … Continue reading →

Posted in Advertising, Customer Experiences, Living in the World Today, Marketing stuff, Television advertising | Tagged , , , , , , , | Leave a comment

Foursquare continues to be more than public check-ins

Posted on May 11, 2012 by markkolier

I’ve said for a long time that Foursquare’s location based platform originally based on user check-in’s, is one of the most interesting social media applications around. An article in Wednesday’s Wall Street Journal http://on.wsj.com/IT3IVJ did nothing to dampen my enthusiasm. … Continue reading →

Posted in Advertising, Community, Customer Experiences, Innovation, Mobile Communication, Social Media, Technology | Tagged , , , , , | Leave a comment

Major League Baseball puts listening to the game behind a paywall

Posted on May 9, 2012 by markkolier

Over the weekend I came into the office to catch up on a couple of hours of work. On the way to the office I had been listening (on the car radio) to my beloved New York Mets’ – http://newyork.mets.mlb.com … Continue reading →

Posted in Best business practices, Brand Advertising, Customer Experiences, Marketing stuff | Tagged , , , , , , , , , , , | Leave a comment

Personal handheld computers have already won

Posted on May 4, 2012 by markkolier

This week my associates and I had two different ‘pitch’ meetings with companies that were vastly different. One of the companies was a large electronics and appliance retailer primarily doing business in the New York DMA. While they do sell … Continue reading →

Posted in Best business practices, Customer Experiences, Innovation, Mobile Communication, Technology | Tagged , , , , , | 5 Comments

Traveling by covered wagon was no fun

Posted on May 2, 2012 by markkolier

Americans by nature like to travel. Although it’s still a young country we’ve always been that way. Complaining about traffic, air travel, or traveling in general seems to be the norm rather than the exception. I thought about that while … Continue reading →

Posted in Customer Experiences, Living in the World Today, Travel | Tagged , , , , | Leave a comment

Is buying a 3DTV worthwhile?

Posted on April 23, 2012 by markkolier

We have what at the time was a state-of-the art (back in 2001) Sony 42 inch flat screen television. It is a complete monster – heavy, non-internet enabled and with no HDMI cables. The picture quality remains very good (to … Continue reading →

Posted in Best business practices, Customer Experiences, Entertainment, Technology | Tagged , , , , , , | 4 Comments

Hey Proflowers – no thanks for the reminder

Posted on April 20, 2012 by markkolier

Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading →

Posted in Advertising, Best business practices, Communication, Customer Experiences, Email marketing, Marketing stuff, Personal Privacy | Tagged , , , | 4 Comments

Healthcare and Mobile communication are right for each other

Posted on April 4, 2012 by markkolier

Since I went to see my doctor last week for my annual physical I thought about the interaction that I have with my doctor and how mobile communication could enhance that experience. If you are like most people you get … Continue reading →

Posted in Communication, Customer Experiences, Healthcare marketing, Marketing stuff, Mobile Communication, Technology | Tagged , , , , , , , , | Leave a comment

Being a member of AARP – it’s not what you think

Posted on April 2, 2012 by markkolier

Since I am old enough to be a card-carrying member of AARP I am also old enough to remember what the acronym stood for – American Association of Retired Persons. In 1999 AARP ‘officially’ changed its name to “AARP” – … Continue reading →

Posted in 50+ market, Advertising, Communication, Community, Customer Experiences, Living in the World Today, Retirement | Tagged , , , , , | 6 Comments

China’s Foxconn and Apple – a match not quite made in heaven

Posted on March 30, 2012 by markkolier

Although I have visited a number of factories in China I’ve never had the opportunity to visit the giant Foxconn factories which are located in several different parts of China. Foxconn is actually a Taiwanese company as an affiliate of … Continue reading →

Posted in Best business practices, Customer Experiences, Living in the World Today | Tagged , , , , , , , , | 2 Comments