Category Archives: Direct marketing

Direct Response Television – A mature industry still in the process of growing up

Posted on September 22, 2014 by markkolier

Most of my career has been in and around direct marketing. Sometimes B2B and sometimes B2C. I’ve attended countless conferences over the years although with my extensive background in print and mail dominates and I’ve had not nearly as much … Continue reading →

Posted in Direct marketing, Direct Response Television, Marketing stuff, Targeting, Television advertising | Tagged , , , , , , , , , | 2 Comments

Money right under your nose – your business data assets are valuable to other marketers

Posted on July 2, 2014 by markkolier

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading →

Posted in Advertising, Best business practices, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , | Leave a comment

Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Are you marketing to customer prospects or customer suspects?

Posted on May 28, 2014 by markkolier

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing | Tagged , , , , , | Leave a comment

The Direct Marketing Association Annual Convention – DOA?

Posted on October 21, 2013 by markkolier

I have attended more than twenty Direct Marketing Association conferences.    But I gave up going to the conference two  years ago after my then-company won a DMA Innovation award for a Twitter campaign at the 2011 DMA Boston event.   Four … Continue reading →

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Advertising print and mail – the incredible shrinking channel

Posted on September 26, 2013 by markkolier

I spent more than twenty-eight years working on print and mail (and inserted) projects.   In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper.  While I don’t … Continue reading →

Posted in Advertising, Advertising to Millenials, Best business practices, Direct Mail, Direct marketing, Printing & Mailing | Tagged , , , , | Leave a comment

Charles Schwab email to customers is not bad but could be so much better

Posted on August 19, 2013 by markkolier

I have upon multiple occasions blogged about best practices as they relate to email marketing.  http://wp.me/pn6jX-rw.   In general email communications have improved as the channel has matured.   Considering how customers and marketers interact with email, having an effective email communication strategy … Continue reading →

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Google isn’t being evil but maybe a bit greedy

Posted on February 8, 2013 by markkolier

I have a great deal of respect for Google as a company. Their platforms work well for users and have shown the world how cloud computing can be a part of everyday life. As a marketing services company Google AdWords … Continue reading →

Posted in Advertising, Best business practices, Customer Experiences, Direct marketing, Marketing stuff, Media, Mobile Communication | Tagged , , , , , , , | 3 Comments

What’s behind the cyber Monday print ads for Omaha Steaks?

Posted on November 26, 2012 by markkolier

  Today is ‘Cyber Monday’ the Monday after the 2012 Thanksgiving holiday and stories abound from the start of the shopping weekend kicked off by ‘Black Friday’. Of course as everyone now knows the sales began on Thanksgiving evening itself. … Continue reading →

Posted in Advertising, Customer Experiences, Direct marketing, Marketing stuff | Tagged , , , , , , , , | 2 Comments