Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

In ten words or less – the 24 books I finished in 2015

I saw that Facebook CEO Mark Zuckerberg publicly pledged in 2015 to read two books per month. Well in 2014 I did that and once again in 2015. Mr. Zuckerberg is still winning overall. There are times when trying to … Continue reading

Posted in Books, E-books, Entertainment, Reading | Tagged , , , , | 1 Comment

The Economist plays hardball – and is right to do so

For the past few years I have been a subscriber and reader of The Economist which calls itself a newspaper even though most people would call it a magazine.  I really like the non-U.S. focused viewpoint of The Economist.  If … Continue reading

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Change takes longer than people wish but it does happen

The news this week came out that cigarette smoking among American high school students has dropped again. That’s of course really good news for the general health of Americans. From a December 16th article in the Wall Street Journal: “Daily cigarette … Continue reading

Posted in Advertising to Millenials, Gen X advertising, Human Behavior | Tagged , , , , | Leave a comment

5 Technology Gifts for 2016 I’d like to see

Reading an article in today’s Wall Street Journal entitled ‘Auto Makers Losing Battle for Dashboard Apps’ reminded me that there are a number of technology-based changes that would be wonderful to use in 2016. What must be kept in mind … Continue reading

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The Food Network Airport Restaurant Brand Fail

If you have watched Cable or Satellite television in the U.S. in the past few years you are at least somewhat aware of the Food Network. Not being an avid watcher I am aware of shows like Cutthroat Kitchen, Chopped … Continue reading

Posted in Brand Advertising | Tagged , , , , , , , , , | 1 Comment

Ah to be in Paris – this Thanksgiving

As I have posted about both that Thanksgiving is my favorite holiday and also about whether there is Thanksgiving in China, ever since the unfolding of the terrible events in Paris last Friday, I’ve been thinking I wish I could … Continue reading

Posted in Living in the World Today, Uncategorized | Tagged , , , , | 1 Comment

Did you feel it? $200MM ad spend so far DraftKings and FanDuel

If you’ve turned on your television or walked into any sports bar you cannot fail to have seen the incessant ads for DraftKings and FanDuel. On Tuesday New York State Attorney General Eric Schneiderman shut down the two sites in … Continue reading

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1111 – Is it Singles Day again already?

Watching a secondary holiday having been ‘born’ is seldom compelling. Most of the holidays on the U.S. calendar were created before I was born. I know there’s a Grandparent’s Day (I had no idea when and looked it up – … Continue reading

Posted in Business in China, China, China Marketing, Internet Shopping | Tagged , , , , , , , , , | Leave a comment

For entrepreneurs it’s not the money, it’s the M-O-N-E-Y

When I began working back in the 1980’s I worked at a major NYC bank in the marketing department as a marketing associate alongside a number (more than 10) of very smart women (there were one or two men but … Continue reading

Posted in Entrepreneurship, Start ups | Tagged , , , , , | 2 Comments

Micropayments are almost ready for prime time

This fall has been a baseball dream season (so far) for this Mets fan. Even when traveling I want to at least be able to listen to the game if not watch on television (or better yet in person). MLB.com … Continue reading

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