Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

How will you market your product on Snapchat?

Posted on March 31, 2016 by markkolier

To be considered a good marketer, it’s well known that one needs to be aware of all the relevant tools that are available. In being a resource for clients how can you make recommendations on strategic marketing approaches if you … Continue reading →

Posted in Advertising to Millenials | Tagged , | Leave a comment

First run movies at home won’t kill going to the movies

Posted on March 24, 2016 by markkolier

Last week Sean Parker (of Napster and Facebook fame) announced a new startup project, and as FORTUNE magazine put it “… called the Screening Room, that would allow users to pay to watch movies from home on the same day … Continue reading →

Posted in ads in movies, Movie theater advertising, Screenvision, Technology | Tagged , , , , , , , , , , , , | 2 Comments

Build your professional confidence in thinking there’s nobody better than you

Posted on March 17, 2016 by markkolier

Here in the U.S. Major League Baseball’s ‘Spring Training’ games have been going on for two weeks and for those of us that love ‘America’s Pastime’ the sights and sounds of spring are inexorably wrapped up with baseball. I had … Continue reading →

Posted in Leadership, Team management | Tagged , , , , , , , , | Leave a comment

The DMV is still where you’d rather not be

Posted on March 10, 2016 by markkolier

As the nation that invented the driving of automobiles, any licensed driver feels a chill go up his or her spine when they have to consider a trip to the Department of Motor Vehicles.   I’ve been going there now for … Continue reading →

Posted in Living in the World Today, Personal Privacy | Tagged , , | Leave a comment

Create more professional opportunities using the VC strategy of Deal Flow

Posted on March 3, 2016 by markkolier

It seems today as if everyone knows someone who’s trying to raise money for something. In my experience it’s often an entrepreneurial idea or an effort to take a struggling enterprise to a higher level.   As a business strategy advisor … Continue reading →

Posted in Career Development | Tagged , , , , , , | Leave a comment

Is Facebook’s Mark Zuckerberg among the best CEO ‘s in the U.S. today?

Posted on February 25, 2016 by markkolier

A few years ago it would have been unthinkable to consider twenty-something and millennial Mark Zuckerberg in the same vein as Jack Welch. But there I just did it and I think it’s worth consideration. Jack Welch was a terrific … Continue reading →

Posted in Entrepreneurship, Facebook, Social Media | Tagged , , , , , , , | Leave a comment

Sirius XM – Are they serious?

Posted on February 18, 2016 by markkolier

Having recently completed a 3,650-mile drive (that’s nearly 5,900 kilometers for my non-U.S. readers) over a three-week period, I was thankful for the ‘free’ trial offered by Sirius XM Satellite radio. It’s the second free trial for the car I … Continue reading →

Posted in Direct marketing, Satellite radio | Tagged , , , , , | Leave a comment

Chinese dance troupe Shen Yun is a big digital advertiser in the USA

Posted on February 4, 2016 by markkolier

If you live in or around any major city in the U.S. you’re are likely to have seen advertising for something called Shen Yun which appears to be some sort of Chinese dance troupe along the lines of Cirque du … Continue reading →

Posted in Advertising, China Marketing, Digital media, International business, Marketing stuff | Tagged , , , , , | Leave a comment

Self-driving cars will hasten the death of the road trip

Posted on January 28, 2016 by markkolier

I just finished the first leg of a drive (1,200 miles) of what will be a quasi-road trip since I intend to stay in one place for two weeks. Like many of my peers way back at age 16 in … Continue reading →

Posted in Living in the World Today, Public Transportation | Tagged , , , , , , , , , , , | 2 Comments

Personal recommendations have greater risk than reward

Posted on January 21, 2016 by markkolier

Most businesspeople agree that referrals and recommendations are the best way to grow your professional network, reputation, and career. Personally I am always flattered when I receive a referral or recommendation from someone I know and respect. And then I … Continue reading →

Posted in Career Development, Networking | Tagged , , , , | 2 Comments