Category Archives: Best business practices

CNN’s Headline News and Robin Meade – a bright spot wherever Americans Travel

Since I have been back on the road lately I’ve had occasion to spend a number of nights in hotels.   Unlike what I do when I am home, whenever I travel, when I wake up I seem to always be … Continue reading

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Newspaper tablet apps – good but not great

I’ve been reading the New York Times and the Wall Street Journal exclusively on my Amazon Kindle for a few months (except for weekends as I could not bear to give up the printed Sunday Times).    Since I now have … Continue reading

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Advertising print and mail – the incredible shrinking channel

I spent more than twenty-eight years working on print and mail (and inserted) projects.   In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper.  While I don’t … Continue reading

Posted in Advertising, Advertising to Millenials, Best business practices, Direct Mail, Direct marketing, Printing & Mailing | Tagged , , , , | Leave a comment

Even making a little effort can go a long way

Does this seem familiar?   You run into someone that you’ve known for a long time but have not spent time with them in ages.  You briefly catch up and part with the promise that you’ll get together soon.   And then … Continue reading

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Acxiom – a huge data marketing company that knows things about you

  Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy | Tagged , , , , , , , , | Leave a comment

Professional tennis could use a few more personalities

Don’t worry I am not going to go all nostalgic here,  even after attending the first day of the U.S. Tennis Open this past Monday for the 37th time in 38 years (or something like that).   Aside from making me … Continue reading

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Charles Schwab email to customers is not bad but could be so much better

I have upon multiple occasions blogged about best practices as they relate to email marketing.  http://wp.me/pn6jX-rw.   In general email communications have improved as the channel has matured.   Considering how customers and marketers interact with email, having an effective email communication strategy … Continue reading

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The future of Chinese brand success in the U.S. will be tied to better – not cheaper

Samsung (from Japan) is one of the most recent examples of a foreign brand that has successfully changed its brand perception in the eyes of many Americans.   The success of the Samsung smart phone has enabled Samsung to sell more … Continue reading

Posted in Best business practices, Brand Advertising, Business in Asia, Business in China, China, International business | Tagged , , , , , , , , , , | 2 Comments

Ad agencies getting bigger does not mean things will be better for clients

The news of the Publicis/Omnicom merger last week was perhaps the opening act in what might be a series of advertising agency consolidations.   The number one reason Mr. Levy of Publicis and Mr. Wren of Omnicom gave for the merger … Continue reading

Posted in Advertising, Best business practices, Brand Advertising, Customer Experiences, Digital media, Media | Tagged , , , , , , , , | 4 Comments

Rating The New York Times and Wall Street Journal tablet apps

I gave up the daily printed Wall Street Journal about a month ago in favor of the Wall Street Journal subscriber Amazon Kindle Fire tablet application.   After using it every day I can say with all honesty that it’s pretty … Continue reading

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