Tag Archives: Hyundai

The future of Chinese brand success in the U.S. will be tied to better – not cheaper

Samsung (from Japan) is one of the most recent examples of a foreign brand that has successfully changed its brand perception in the eyes of many Americans.   The success of the Samsung smart phone has enabled Samsung to sell more … Continue reading

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The metamorphosis of Hyundai – a study in changing brand perception

In the 1960’s the phrase ‘Made in Japan’ was not a positive one. At the time Japanese manufactured products such as televisions and transistor radios were known to be cheap and likely to break or break down. The Japanese worked … Continue reading

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