Category Archives: Advertising

What if accessing the Web was completely a VR experience?

Posted on October 15, 2015 by markkolier

Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Consumer Behavior, Internet Shopping, Marketing stuff | Tagged , , , | Leave a comment

Score one for AOL

Posted on April 16, 2015 by markkolier

As reported in Computerworld  and other media outlets yesterday, AOL announced its new “One by AOL platform, unveiled on Tuesday, promises a consolidated and holistic view of brands’ marketing expenditures and performance across all screens, including TV” Also from the … Continue reading →

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Experienced direct mail professionals should make great internet marketers

Posted on March 26, 2015 by markkolier

I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading →

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Is your brand right for ABC’s Shark Tank?

Posted on March 12, 2015 by markkolier

Working with start-up companies is intense as the stakes are high and often the fees are low.  It’s something I and our team have a great deal of experience with and no two start-ups have ever been remotely alike in … Continue reading →

Posted in Advertising, Brand Advertising, Innovation, Marketing stuff, Reality Television | Tagged , , , , , , , , , , , , , | Leave a comment

Don’t think millennials watch TV commercials? Think again

Posted on March 5, 2015 by markkolier

Are millennials watching television commercials?  My informal survey of millennials (a small sample of less than 10) provided a takeaway that millennials DO watch television commercials.  Sort of.  As we know millennials are the ultimate mult-taskers.  Texting, tweeting, and many … Continue reading →

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The Super Bowl XLIX ads that weren’t shown

Posted on February 5, 2015 by markkolier

The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , | 2 Comments

Can digital display advertising have a positive ROI?

Posted on January 22, 2015 by markkolier

Spoiler alert. The answer is it depends. Taking a broader view it’s a concept that (to me) seemed laughable since banners and display ads first came into being. Digital display has always been more about brand advancement and staying top … Continue reading →

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How did Toyota save the Prius brand?

Posted on November 13, 2014 by markkolier

Recently Toyota Prius has been advertising on television with some amusing spots from Saatchi & Saatchi including one entitled “Rain’ in which an adolescent waits for the rain to wash the fourteen year old family Prius. Another spot entitled ‘Family Portrait’ … Continue reading →

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Marketing intuition – overrated or underrated?

Posted on November 6, 2014 by markkolier

Smart direct marketers have been doing evidenced-based marketing for a very long time. Yet even with the use of old school matrixes prior to the rise of spreadsheet marketing, a fair amount of experienced based intuition would be employed. What … Continue reading →

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Marketers are targeting – what’s it to you?

Posted on July 17, 2014 by markkolier

I hesitated to include what is nearly an entire article even from a venerated newspaper (or content provider?) such as the Wall Street Journal.   However since my partners and I continually discuss the nature of successful advertising, effective targeting is … Continue reading →

Posted in Advertising, Best business practices, Targeting | Tagged , , , , , , | 2 Comments