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Author Archives: markkolier
Winning in the U.S. market is still a big win
Despite slow progress the American economy is moving forward (or sideways), and foreign brands being successful in the United States continues to be a worthwhile pursuit. I am preparing to head to Japan, Hong Kong and China next week to … Continue reading
Diners – an American tradition whose days are numbered
Like many of my fellow baby boomers I grew up going to diners. They came in many forms – chain and independent. Friendly’s for instance was a chain diner as was Denny’s. My favorite diners were and still are independent … Continue reading
You’re raising a barn on Farmville – nobody cares
With Facebook’s successful IPO this past Friday Zynga (creator of Cityville, Words with Friends, Draw Something, Farmville, Frontierville and other ‘villes) has more motivation than ever to unwean itself from the mother ship that is Facebook since Facebook may come … Continue reading
Posted in Community, Social Media, Technology
Tagged Cityville, Draw Something, Facebook, Farmville, Frontierville, Words with friends, Zynga
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Drowning in data – Searching for significance
Marketers talk it every day – ‘It’s all about the data’. Everyone nods their collective heads in agreement and the quest to gather even more data continues. There’s so much data available that marketing agencies and their clients are having … Continue reading
Posted in Advertising, Customer Experiences, Living in the World Today, Marketing stuff, Television advertising
Tagged data deluge, Drowning in Data, effective data measurement, email marketing measurement, knowing what to measure, measuring data correctly, Paralysis by analysis, speed of data
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A really cool NBA 2012 Playoff television commercial
Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable. For starters … Continue reading
Foursquare continues to be more than public check-ins
I’ve said for a long time that Foursquare’s location based platform originally based on user check-in’s, is one of the most interesting social media applications around. An article in Wednesday’s Wall Street Journal http://on.wsj.com/IT3IVJ did nothing to dampen my enthusiasm. … Continue reading
Major League Baseball puts listening to the game behind a paywall
Over the weekend I came into the office to catch up on a couple of hours of work. On the way to the office I had been listening (on the car radio) to my beloved New York Mets’ – http://newyork.mets.mlb.com … Continue reading
Time Magazine wins magazine of the year – but I don’t know anyone that subscribes except doctors
Time Magazine was recently honored by the American Society of Magazine Editors with the top prize of ‘Magazine of the Year’. My first thought was – how many people actually still read that magazine? The award was for editorial excellence … Continue reading
Personal handheld computers have already won
This week my associates and I had two different ‘pitch’ meetings with companies that were vastly different. One of the companies was a large electronics and appliance retailer primarily doing business in the New York DMA. While they do sell … Continue reading
