Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Traveling by covered wagon was no fun

Americans by nature like to travel. Although it’s still a young country we’ve always been that way. Complaining about traffic, air travel, or traveling in general seems to be the norm rather than the exception. I thought about that while … Continue reading →

Posted in Customer Experiences, Living in the World Today, Travel | Tagged , , , , | Leave a comment

Advertising on the side of the road – the brands change but the song remains the same

This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading →

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Nobody calls anymore – are we less civil?

Remember when it was important to check for messages while you were out of the office for any length of time? I thought of this when I met a friend and business associate of mine recently for lunch and golf. … Continue reading →

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Is buying a 3DTV worthwhile?

We have what at the time was a state-of-the art (back in 2001) Sony 42 inch flat screen television. It is a complete monster – heavy, non-internet enabled and with no HDMI cables. The picture quality remains very good (to … Continue reading →

Posted in Best business practices, Customer Experiences, Entertainment, Technology | Tagged , , , , , , | 4 Comments

Hey Proflowers – no thanks for the reminder

Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading →

Posted in Advertising, Best business practices, Communication, Customer Experiences, Email marketing, Marketing stuff, Personal Privacy | Tagged , , , | 4 Comments

5 Things gas stations do to tick me off

With current gas prices in the U.S. averaging just under $4.00/gallon (of course where I live it is more like $4.20) the customer experience of going to the gas station is an already painful one. Many of the nation’s refiners … Continue reading →

Posted in Best business practices, Living in the World Today, Media | Tagged , , , , | 2 Comments

Gen Y has it tougher than it’s ever been before

It wasn’t supposed to be this way. Technology was supposed to make things easier and among other things aid in making twenty-something’s (i.e. Gen Y denizens) achieve more, make more money and contribute faster to society. It could be argued … Continue reading →

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Having both a digital AND print subscription is best for readers

Enjoy it while you still can since the days of offering a print and digital subscription for the same price are numbered. The main reason is of course that the print subscription is so much more costly to print and … Continue reading →

Posted in Advertising, Best business practices, Innovation, Publishing, Technology | Tagged , , , , , , , , , , | Leave a comment

Will Instagram be the new Napster?

This past Monday Facebook announced it will pay cash and stock totaling one billion dollars for a company that has no revenue model. Instagram has been around for less than 24 months. It has (reportedly) 30 million users who upload … Continue reading →

Posted in Advertising, Best business practices, Marketing stuff, Mobile Communication, Social Media, Technology | Tagged , , , , , , , , , | 3 Comments

Would my coaching youth baseball when I don’t have a child in the program be creepy?

My children are all grown up now (meaning they are over eighteen). Accordingly my days and nights as a father are quite a bit different from what they were just ten years ago. This is because I was a dedicated … Continue reading →

Posted in Living in the World Today, Personal Privacy | Tagged , , , , , , | 4 Comments