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Category Archives: Advertising
Customer Data Profile Appending – the genie is already out of the bottle
The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior – ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading
Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology
Tagged Building customer profiles, customer data, Data appending, data broker blamed, Forbes.com article on daughter killed in car crash, Office Max blaming data broker
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Singles Day in China and the future of Chinese brand development
Earlier this week you might have heard about China’s incredible ‘Singles Day’ sales of not quite US $6 billion that occurred this past Monday 11-11. Alibaba (full disclosure a recent client) has promoted this ‘holiday’ since 2009. Last year on Nov. … Continue reading
Welch’s and Mott’s – two separate American brands but yet so much the same
Being a man of a certain age, when it comes to food I grew up in what consider to be an iconic age of American food brands. Included in our refrigerator right now is a bottle of Welch’s White Grape … Continue reading
When will Foursquare sell you your own data?
I am still checking in on Foursquare. I’m not entirely sure why I do, but it’s become part of my daily routine. Earlier this year Foursquare received $451 million in additional funding. According to Forbes Magazine and an article by Jeff … Continue reading
Advertising print and mail – the incredible shrinking channel
I spent more than twenty-eight years working on print and mail (and inserted) projects. In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper. While I don’t … Continue reading
Mobile blogging on how advertising tries to impact me
Sitting on the 11:39 p.m. train with an hour on my hand, I notice the train ads ( kind off liking OOH BTW), I realize I’ve never mobile blog posted, (can that be written?) and I find the three ads … Continue reading
Acxiom – a huge data marketing company that knows things about you
Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy
Tagged Acxiom, Allaboutdata.com, Dun & Bradstreet, Experian, Julie Brill, New York Times, Personal data collection, Scott Howe, selling consumer data
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Rating The New York Times and Wall Street Journal tablet apps
I gave up the daily printed Wall Street Journal about a month ago in favor of the Wall Street Journal subscriber Amazon Kindle Fire tablet application. After using it every day I can say with all honesty that it’s pretty … Continue reading
A great example of branding the right way
Just by the colors and font of the type face my guess is you will know the brand about which I am writing. It’s impressive that without a word mentioning the brand the simple font and color treatment of the … Continue reading
The Way I See It - Mark Kolier 