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Author Archives: markkolier
Advertisers first and foremost must do no harm
You’ve heard the expression as part of the Hippocratic Oath to which physicians abide. ‘Primum non nocere’ – First, to do no harm. As it relates to marketing and advertising the basic tenet should hold, but does not always. Since … Continue reading
How monthly subscriptions have infiltrated your life
The publishing site Quartz.com laid off more staff this past week. It’s not that Quartz hasn’t found a revenue model; it has already decided its best revenue future is via monthly subscriptions. Quartz like many others knows that bleeding you … Continue reading
Hong Kong’s future is pre-ordained
Hong Kong is part of China. That may seem obvious and yet recent news has confirmed for me that the Hong Kong of the not-too-distant future will be nothing like what people remember. Having traveled to Hong Kong more than … Continue reading
Direct response has to go beyond ‘just get the order’
In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading
Medical Device Marketing and Advertising are two different things
The back and forth between sales and marketing in companies have been around from the start of corporate business enterprises. Our shop has done a great deal of medical device advertising and promotion. We’ve helped internal marketing departments with messaging … Continue reading
Posted in Healthcare, Healthcare Advertising, Healthcare marketing, Marketing stuff
Tagged Direct-to-Patient advertising, Direct-to-patient marketing, Marketing to medical device distributors, Marketing to surgeons, Medical device advertising, Medical device distributors, Medical device marketing, pharmaceutical advertising
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Wireless earbuds – wearing them and hating them at the same time
You see them everywhere on the streets of Manhattan as well as in and around major cities in the United States. The wireless earpod craze started with the Apple Airpods and Apple as usual has done a very good job … Continue reading
Regional accents and behaviors are declining in the U.S
I recently returned from an annual trip to Myrtle Beach, South Carolina to play golf with what are now friends for more than 20 years. Obviously the South is very different from the Northeast. To add to that I am … Continue reading
Blue Apron has a tough row to hoe
A couple of years ago I wrote about my ‘mental pricing bias’. I referenced Blue Apron in that post as being emblematic of an interesting service that I did not personally want to make the effort to sustain. Recently Blue … Continue reading
Candy and Soda manufacturers have to adapt to survive
Much of my work these days is focused on healthcare marketing. What’s become important to keeping me fresh (or fresher) from getting healthcare-stale, are opportunities to work outside the healthcare space. My professional career has certainly had an, ‘adapt or … Continue reading
The Way I See It - Mark Kolier 