Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Money right under your nose – your business data assets are valuable to other marketers

Posted on July 2, 2014 by markkolier

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading →

Posted in Advertising, Best business practices, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , | Leave a comment

Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Advertising and marketing agencies as stereo equipment

Posted on April 21, 2014 by markkolier

A few of our clients have as many as six different marketing service/advertising agencies working for them concurrently.   A creative agency, a PR agency, a digital agency, a social media agency, a media buying agency, and a promotion agency would … Continue reading →

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A real revenue model for Foursquare

Posted on March 10, 2014 by markkolier

Four years ago I signed up (it did not feel like joining) for Foursquare.  There’s still value in checking into various places – $5 off, a free appetizer, or some other special (free drink etc.) that might be offered upon … Continue reading →

Posted in Entertainment, Living in the World Today, Marketing stuff, Networking, Social Media, Technology | Tagged , , , , , | 2 Comments

QR codes live on in infamy

Posted on March 6, 2014 by markkolier

Back in 2011 I wrote a post entitled ‘QR codes will die soon – Here comes ‘Near Field Communications’ (NFC)”.  Well more than three years later, not unlike the great Mark Twain, rumors of the demise of QR codes were … Continue reading →

Posted in Augmented Reality, Marketing stuff, Technology, Uncategorized | Tagged , , , , , , | Leave a comment

Customer Data Profile Appending – the genie is already out of the bottle

Posted on February 3, 2014 by markkolier

The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior –   ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading →

Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology | Tagged , , , , , | Leave a comment

The end of bookstores is NOT at hand

Posted on December 2, 2013 by markkolier

The New York Times story last week regarding bricks and mortar AND online bookstore Barnes and Noble  noted that The nation’s largest bookstore chain, Barnes & Noble said on Tuesday that its revenue decreased 8 percent, to $1.7 billion, in … Continue reading →

Posted in Best business practices, Brand Advertising, Customer Experiences, Marketing stuff | Tagged , , , , , , , , , | 4 Comments

Marketing November 22, 1963

Posted on November 21, 2013 by markkolier

It will be fifty years tomorrow from that fateful day that by some accounts ended the innocence of the United States.  (Although that expression is thrown around too much as far as I am concerned – think 9/11).    To attach … Continue reading →

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After twenty years I have finally moved to Mac from PC – mostly

Posted on November 7, 2013 by markkolier

Prior to moving full time this year to an office in midtown Manhattan I had been a dedicated PC platform guy.  I always have used and liked (and still do) Microsoft Outlook. Word, PowerPoint and Excel.    Sure we had Macs … Continue reading →

Posted in Marketing stuff, Technology, Television advertising | Tagged , , , , , | 1 Comment

Are LinkedIn and Twitter anti-competitive?

Posted on October 31, 2013 by markkolier

Linked In was in the news yet again this morning after yesterday’s news that Linked In had more sales, made more money, but its growth arc may be flattening.   Consequently the stock price took a hit after-hours as attention is … Continue reading →

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