Category Archives: Best business practices

Continuity direct marketing in E-books – the song remains the same

Posted on March 13, 2014 by markkolier

For a good portion of my professional career I was involved with continuity direct marketing.   We did work for record clubs like Bertelsmann (and Columbia House) and book clubs like Book of the Month Club.   I learned a great deal … Continue reading →

Posted in Best business practices, Community, Consumer Attitudes, Consumer Behavior, Continuity marketing | Tagged , , , , , , | 2 Comments

Customer Data Profile Appending – the genie is already out of the bottle

Posted on February 3, 2014 by markkolier

The Wall Street Journal wrote about it last Thursday January 30th in an article entitled ‘How a Family Tragedy Landed on a Retailer’s Mailing’ Forbes wrote about it the week prior –   ‘OfficeMax Blames Data Broker For ‘Daughter Killed in Car … Continue reading →

Posted in Advertising, Best business practices, Consumer Behavior, Data collection, Data driven marketing, Marketing stuff, Technology | Tagged , , , , , | Leave a comment

Don’t be fooled – This Groupon and its restaurant is actually a bad deal

Posted on December 30, 2013 by markkolier

I have written several times about daily deals.  Yet even I had thought that one of the good things that happen with Groupons is having a restaurant that you enjoy send out a Groupon so you can enjoy a meal … Continue reading →

Posted in Best business practices, Daily Deals, Social Media | Tagged , , , , , | 2 Comments

Will consumers accept retail credit card surcharges?

Posted on December 23, 2013 by markkolier

Last week I read an article in the December 19th issue of The New York Times describing how credit card companies like American Express, Master Card and Visa are considering altering policies that disallow retailers the ability to charge consumers … Continue reading →

Posted in Best business practices, Consumer Attitudes, Consumer Behavior, Customer Experiences | Tagged , , , , , , , , | Leave a comment

Renting a truck for the day hasn’t changed in forty years and that’s ok for now

Posted on December 16, 2013 by markkolier

We rented a truck yesterday.   It was a 14 foot truck which is a fairly large truck and is listed as a commercial vehicle.   I don’t have a commercial driver’s license and was not informed by the clerk that I … Continue reading →

Posted in Best business practices, Customer Experiences, Living in the World Today | Tagged , , | Leave a comment

The end of bookstores is NOT at hand

Posted on December 2, 2013 by markkolier

The New York Times story last week regarding bricks and mortar AND online bookstore Barnes and Noble  noted that The nation’s largest bookstore chain, Barnes & Noble said on Tuesday that its revenue decreased 8 percent, to $1.7 billion, in … Continue reading →

Posted in Best business practices, Brand Advertising, Customer Experiences, Marketing stuff | Tagged , , , , , , , , , | 4 Comments

Will AOL’s Tim Armstrong ever find a way to make Patch.com profitable?

Posted on November 18, 2013 by markkolier

Three years ago I posted that local newspapers needed to change to continue to be relevant.  Three years later not much has changed except that there are fewer local newspapers.   I thought that AOL’s http://www.Patch.com might fill the void (Tim … Continue reading →

Posted in Best business practices, Communication, Community, Content Marketing, Newspapers | Tagged , , , , , , , , , , | 2 Comments

Don’t be fooled – inertia is a powerful force

Posted on October 28, 2013 by markkolier

Newton’s first law of motion is often stated as: An object at rest stays at rest and an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force. Inertia is … Continue reading →

Posted in Best business practices, Career Development | Tagged , , , , | Leave a comment

Supercell is the latest fast rising online game fad company

Posted on October 24, 2013 by markkolier

Following is an article from last week’s Wall Street Journal that I found extremely interesting as it relates to the ‘faditzation’ of mobile games. (I have edited it only slightly.) ‘Last week on October 16 Japan’s  Softbank Corp. agreed to … Continue reading →

Posted in Best business practices, Innovation, Media, Mobile Communication, Mobile Gaming | Tagged , , , , , , , , , , , | Leave a comment

When will Foursquare sell you your own data?

Posted on October 14, 2013 by markkolier

I am still checking in on Foursquare.   I’m not entirely sure why I do, but it’s become part of my daily routine.   Earlier this year Foursquare received $451 million in additional funding.   According to Forbes Magazine and an article by Jeff … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Social Media | Tagged , , , , , , | Leave a comment