Don’t be fooled – This Groupon and its restaurant is actually a bad deal

RaspberryGroupon sad faceI have written several times about daily deals.  Yet even I had thought that one of the good things that happen with Groupons is having a restaurant that you enjoy send out a Groupon so you can enjoy a meal that you would have had anyway for less money.  So when one of my local Connecticut favorite restaurants was featured in this morning’s Groupon, the first thing I thought was – maybe they wanted to keep the restaurant staff busier during a slow winter period and by promoting a ‘deal’ they might make less but keep valued staff.  Not a bad idea if that were to be the case.   Whatever the reason, I was ready to pounce.  Then I actually read the deal, navigated to the menu for the restaurant, only to find that the ‘deal’ was not a good deal but a bad one.

Here’s how it was pitched.

Choose from Four Options

  • $55 for a three-course gourmet Italian dinner for two, redeemable Sunday–Thursday ($100 total value)
  • $65 for a three-course gourmet Italian dinner for two, redeemable any day of the week ($100 total value)
  • $115 for a three-course gourmet Italian dinner for four, redeemable Sunday–Thursday ($225 total value)
  • $125 for a three-course gourmet Italian dinner for four, redeemable any day of the week ($225 total value)

The dinner for two includes the following:

  • One appetizer ($19 value)
  • Two main courses ($70 value)
  • One dessert ($11 value)

The dinner for four includes the following:

  • Two appetizers ($38 value)
  • Four main courses ($140 value)
  • Two desserts ($22 value)
  • One liter of wine ($25 value

Checking the menu on dinner for 2 – one appetizer (there is only one for $19), Two main courses (the most expensive main course is $26 so how can it be a $70 value?), one dessert (there are zero desserts for $11).   So if I chose $19 appetizer, Two entrées at $26 ($52), and one dessert $8.50 the total would be $79.50 – not the promoted value of $100.    And if you were to order a less expensive appetizer and not the most expensive entrée it’s a money losing proposition.

So who is at fault here?    The restaurant for promoting a $100 for $55 or $65 (or $225 for $110 or $125), or Groupon for not checking out the true value of their deals?

How about both of them?

 

 

 

About markkolier

Futurist, entrepreneur, left lane driver
This entry was posted in Best business practices, Daily Deals, Social Media and tagged , , , , , . Bookmark the permalink.

2 Responses to Don’t be fooled – This Groupon and its restaurant is actually a bad deal

  1. The simple solution would just be to advertise it as a $79 value. Still a good deal for $55, and no one is a liar.

    Like

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